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Flamin' Hot Cheetos were invented by a janitor at Frito-Lay who sprinkled chili powder on some regular Cheetos that didn't get dusted. After his invention, he quickly rose up the ranks to become a PepsiCo executive. His name is Richard Montañez.

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A batch of crunchy Cheetos at the Frito-Lay factory accidentally didn't get dusted with cheddar. A Mexican janitor took the botched batch home and added chili powder to them. He then pitched this recipe to the CEO. Thus, Flamin' Hot Cheetos were born.

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  1. Flamin’ Hot Cheetos were invented by Richard Montañez, a janitor for Frito-Lay. After heeding the call of the then CEO to “act like an owner” he then called the CEO about his idea, which took off as one of their best selling products today

  2. Tom Waits successfully sued Frito Lay for over $2million for their commercial illegally using one of his songs which, ironically, was written as an indictment of advertising.

  3. Frito-Lay created an environmentally friendly 100% compostable chip bag but had to remove it from the market because people complained that it was too noisy.

  4. Tom Waits won a lawsuit against Audi when Audi used a song similar to Waits's "Innocent When You Dream" sung by Waits imitating singer. Waits had previously won a lawsuit against Frito-Lay for a similar commercial. Waits donated his settlement money to charity.

  5. Frito Lay angered the Mexican community in the late 60's through the use of the Frito Bandito, a Mexican that stole Fritos

  6. Doritos were originally invented and distributed by a restaurant in Disneyland. A VP at Frito-Lay noticed their popularity with visitors and eventually launched their chips nationwide, making a huge success.

  7. Flamin Hot Cheetos were created by a Frito Lay janitor in 1976. He has gone on to be North American VP for PepsiCo, met presidents, given speeches at major universities and published an autobiography.

  8. Doritos Locos Taco's were based on a handshake deal and had no contract in place between Taco Bell and Frito-Lay. It went on to sell over 450 million units. "Everyone was like, 'You can't launch without a contract.' And we were like, 'Just watch us.'"

  9. Cheetos Flamin' Hot flavor was invented by a Frito Lay's janitor - Richard Montanez. He is now Pepsi Co's executive vice president of multicultural sales and community activation.

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After selling their Smartfood popcorn brand to Frito-Lay, the creators went on to create Annie's Macaroni and Cheese

Arch West, the Frito-Lay executive who developed Doritos, had his family sprinkle Doritos over his grave. - source

Tom Waits was awarded $2.375 million in a lawsuit against Frito-Lay, who employed a Waits look-alike to sing a jingle version of a song that he describes as "an indictment of advertising" - source

Hot Cheetos were invented by a Mexican immigrant working as a janitor in a Frito-Lay plant, who is now an executive. After a machine broke, he took some plain Cheetos home, and created his own recipe inspired by street elotes. The president let him pitch it even though he barely spoke English.

Frito Lay once opened a Cheeto-themed restaurant. The Spotted Cheetah revolved entirely around Cheetos, and had dishes like Cheeto meatballs and cheeto mac n cheese - source

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Cheetos annual retail sales total $4 billion. Created in 1948 the inventor did not have the production or distribution capacity to support a nationwide launch which led him to partner with Herman W. Lay and the two eventually merged and formed the Frito-Lay company.

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In 1994 Frito-Lay spent $50 million on R&D for changing the Dorito to have rounded corners and 20% larger.

Tom Waits sued Frito-Lay for using an impersonator without permission and was awarded $2.375 million

Hot cheetos were invented by a janitor who worked at Frito Lay

Smartfood's creators sold the company to Frito-Lay and went on to create Annie's Mac & Cheese, which they sold as well.

In 1988 Tom Waits sued Frito Lay for mimicking him in an ad. He won the case and $2.6 million. Here's the ad.

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Cheetos are not vegetarian, because they use animal-derived rennet in the cheese. Furthermore, no Frito-Lay snacks that contain cheese are vegetarian

In 2005, Frito-Lay launched Cheetos Lip Balm. (But customers were less likely to pay to purposely have their face smell like cheese) The balm did not succeed.

Frito-Lay created a $40,000 device that simulates a chewing mouth to test and perfect the crunch level for their chips. One of the things they discovered was the perfect break point: people like a chip that snaps with about four pounds of pressure per square inch (4 psi).

Tom Waits Sued Frito Lay Over a Doritos Ad and Cited an Earlier Case Involving Bette Midler as Legal Precedent

Richard Montañez is a Janitor turned Frito-Lay Executive

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Frito-Lay just released their new flavors for the Do Us a Flavor contest: Wavy West Coast Truffle Fries, Southern Biscuits and Gravy, New York Reuben and Kettle Cooked Greektown Gyro

Cookie Monster is just a retread of a Frito-Lay spokesmonster.

Flaming Hot Cheetos was invented by a janitor that worked at a Frito Lay Factory in California. He later went on to become an Executive VP for PepsiCo. | YouYube 1:03

Frito-Lay has a design patent for wavy potato chips

In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra–whose molecules acted like a laxative when people ate too much.

Some varieties of seasoned Frito-Lay products can't be considered vegetarian, vegan or kosher because porcine enzymes are used in the flavoring

The inventor of Flaming Hot Cheetos was a janitor for Frito-Lay Company

In 2000 Sabritas, the Mexican subsidary of the Frito-Lay company, distributed Taco Bell branded hard taco shells made from a GMO corn variety called Starlink,which was not approved for human consumption.

Flaming Hot Cheetos was invented by a janitor at Frito-Lay when the assembly line machine broke causing the chips to not get dusted. He took the uncoated Cheetos home, added chili powder and sold the idea to the CEO. Today, he’s an executive VP for the same company.

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