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Town Herzogenaurach facts

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The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their HQs) became known as "the town of bent necks", as no local would start a conversation with another without first looking down to check which firm's shoes they were wearing

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Adidas and Puma's headquarters are located on opposite sides of a river in the town of Herzogenaurach, where there is bitter brand loyalty concerning footwear.

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across. Here are 4 of the best facts about Town Herzogenaurach I managed to collect.

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  1. Founders of Adidas (Adolf) & Puma (Rudolf) were siblings who built competing factories in Herzogenaurach on opp sides of Aurach river. Entire town got caught up in the family feud. People would check your shoes before deciding to talk to you. Dating or marrying across company lines was forbidden

  2. The German town Herzogenaurach, best known for being the home of both Adidas and Puma, has a mayor who goes by the name of German Hacker

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What are the best facts about Town Herzogenaurach?

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