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Repeated attempts to capitalize on the popularity of McDonald's Quarter Pounder by releasing competing 1/3 pound burgers have failed because Americans are bad at fractions.

A&W introduced a burger that was bigger and less expensive than McDonald’s Quarter Pounder, but it failed because customers assumed 1/3 was less than 1/4.

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  1. A fast-food chain in the US once made a "Third-Pounder" sandwich priced the same as a competing McDonalds "Quarter-Pounder", but it failed spectacularly because people assumed 1/4 was larger than 1/3

  2. A&W introduced a burger that was bigger and less expensive than McDonald’s Quarter Pounder, but it failed because customers assumed 1/3 was less than 1/4.

  3. A&W introduced a burger that was bigger and less expensive than McDonald's Quarter Pounder, but it failed because customers assumed 1/3 was less than 1/4.

  4. A&W introduced a 1/3-pound burger which failed in America in part because consumers didn't know it weighed more than a McDonald's quarter-pounder

  5. In the 1980s, A&W tried selling a 1/3 pound burger in response to the McDonald's Quarter Pounder. The burger was sold for the same price and outperformed it in blind taste tests, but it failed to sell because people thought they were getting less meat for the same price.

  6. A&W introduced a 1/3lb burger to compete with McDonald's Quarter Pounder. Despite performing well during taste-testing, it was a complete sales flop due to the fact that many people don't fully understand fractions and failed to realise that it was a larger burger.

  7. A&W introduced a Third Pounder burger to compete with McDonald's popular Quarter Pounder, but despite being cheaper, tastier, and well marketed, it failed because consumers thought that 1/3 was smaller than 1/4.

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The A&W fast food chain restaurant released a burger to compete with McDonald's Quarter Pounder, with a third of a pound of meat, it failed on the market because some people believed 1/4 lb of meat to be larger than 1/3 lb of meat. - source

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