Kenneth Lamar facts

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Dominoes discontinued use of their mascot "The Noid" after a mentally ill Kenneth Lamar Noid, thinking the character was based on him, held a Dominoes hostage and later killed himself.

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Domino's discontinued using the Noid as their mascot because a mentally ill man named Kenneth Lamar Noid thought the ads were a personal attack on him. In retaliation, he took two Domino's employees hostage, demanded $100,000, a special-made pizza, and a salad. He later killed himself in 1995.

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1. The Noid, Domino's 80's Pizza mascot, was retired after a paranoid schizophrenic named Kenneth Lamar Noid entered a Domino's Pizza in Atlanta and held two employees hostage at gunpoint. He believed the commercials were making fun of him.

2. Kenneth Lamar Noid, who took 2 hostages at a domino's pizzeria when he thought the "avoid the noid" ad campaign was a personal attack on himself.

3. Domino's Pizza discontinued the 'Avoid the Noid' marketing campaign after Kenneth Lamar Noid held two employees hostage at gunpoint in 1989, under the impression the campaign directly targeted him. He later killed himself, resulting in permanent cancellation of the campaign.

4. Dominos Pizza mascot "The Noid" was discontinued after Kenneth Lamar Noid, a mentally ill customer, held 2 Dominos employees hostage for 5 hours, thinking "The Noid" was a personal attack on him.

5. Domino's former mascot the Noid was allegedly discontinued after a mentally ill man named Kenneth Lamar Noid who, believing the ads to be a personal attack on him, took two Domino's employees hostage. He only surrendered after forcing the employees to make a special pizza and salad for him.

6. In 1989, a mentally ill man named Kenneth Lamar Noid held two employees hostage demanding a special pizza, a copy of a book, and $100,000 at a Domino's in Atlanta after believing the Noid was a personal attack on him. The police chief later noted to reporters that "He's para-Noid."